Digital Marketing

Coding for Web

Data Analytics

Coding for Data

Add hands-on Digital Marketing experience to your resume and open up a world of opportunities.

Create an ecommerce website on Shopify

Produce engaging content for Facebook, Instagram and TikTok.

Run advertising campaigns through Google and Meta ads

The knowledge that you gain from
The Global Tech Experience you can’t get anywhere else. This experience gave
me the confidence to one day market
myself—whether I'm going to be a doctor or a digital marketer.

Brooklynn O.

Pre-Med Major

Alumna of the Digital Marketing Track

Social Media 

Strategist

Business

Owner

Sports
Marketer

Creative 

Director

Management Consultant

Journalist

Program Registration for Summer 2023:
Open from March 26, 2023 to May 7, 2023.

Accelerate your career with in-demand
ecommerce skills.

Design and build an online store. Find, attract and engage your audience. Learn how to turn a profit by increasing conversion rates through A/B testing and converting site visitors from around the world with stellar UI/UX design.

Create your own ecommerce store and learn how to make it transcend borders.

Demonstrate the ability to interact effectively with diverse team members.

Gain experience with intercultural training used by the UN.

Receive a Shopify Specialist Certification and Ecommerce Badge for LinkedIn.

Accelerate your career with in-demand
digital advertising skills.

Social media is a digital marketer’s playground for finding new customers and keeping past ones. Using Google and Meta ad platforms, you’ll gain the skills global companies use to target and acquire new customers.

Build a portfolio of Google and Meta ad campaigns, targeting audiences based on demographics, interests and behaviors.

Learn social media tactics to build brand presence and relevancy on Instagram 

and TikTok.

Strengthen intercultural global skills to navigate challenges and expertly engage
and collaborate in diverse teams.

Receive a digital marketing certificate 

and linkedIn badge to share on your 

profile and with your network.

The way we work, connect and interact with each other is changing.

Whether your future team collaborates in-person or remotely across continents, building skills like emotional intelligence, listening for understanding and managing bias will help you stand out in your future job search.

You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:

• Devise a brand and content strategy aimed at engaging younger audiences.
• Plan and roll out a captivating marketing campaign.
• Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
• Present your marketing plan and articulate the strategic choices you made.

HEAD OF DIGITAL MARKETING

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor, Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.

HEAD OF LIVE EXPERIENCE

A self-starter, entrepreneur and educator, Rupali is a first-generation American who pioneered marketing initiatives for multi-billion-dollar organizations before founding her own impactful digital marketing consultancy. She is passionate about education and increasing diversity
in business.

Rita Cidre

Head of the Digital Marketing Track

Global LiveLabs are interactive sessions conducted via Zoom. Twice weekly, you'll connect with teammates and LiveLab Instructors to collaborate on real-world challenges. 

In each LiveLab, you'll deepen your understanding of the skills you gained through asynchronous video lessons while getting additional hands-on practice.

There are no tests or quizzes in

The Experience. Instead, you'll
apply the skills you've learned in Milestones, exercises based on industry best practices and case studies from world-renowned brands.

Check out past projects created by alumni of the Digital Marketing Track.

Level-Up Your Career

Learn In-Demand Skills

The ability to communicate effectively with a diverse team gives you a unique career advantage.

The world is changing—evolve with it. Tech skills are necessary for careers

across all industries.

Insight from Top Companies

Increase Job Opportunities

Learn how real companies use technology to drive operations, gain customers and make decisions.

Bridge the skills gap in the workplace with marketing, coding, analytics and data experiences.

The Lafayette Global Tech Experience is offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.

This program is offered through Lafayette College.

Contact Lafayette Global Tech Experience Team at (610) 890-4334.

Terms and Conditions and Privacy Policy